Fierce AI Week

Decades marketing to physicians has sharpened pharma and agency skills when it comes to doctors, but what about connecting with patients? Effectively reaching and messaging patients—especially those accustomed to dealing with sophisticated consumer marketing companies like Nike and Apple—is easier said than done. That’s where artificial intelligence is making strides. Pharma marketers and their agencies are increasingly adopting AI tools such as chatbots, Alexa voice-activated health skills, natural language processing in call centers and predictive analytics for audience targeting. The result? Better health outcomes for people and a true patient-centered focus for pharma. We’ll discuss the different types of AI tools that pharma marketers and agencies are using with real world examples that highlight both the challenges and opportunities today—and in the future.