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Tuesday, August 11 • 11:00am - 12:00pm
Life Sciences Track - From Chatbots to Predictive Analytics, How Pharma Marketers Can Leverage AI to Build Patient Connections

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Decades marketing to physicians has sharpened pharma and agency skills when it comes to doctors, but what about connecting with patients? Effectively reaching and messaging patients—especially those accustomed to dealing with sophisticated consumer marketing companies like Nike and Apple—is easier said than done. That’s where artificial intelligence is making strides. Pharma marketers and their agencies are increasingly adopting AI tools such as chatbots, Alexa voice-activated health skills, natural language processing in call centers and predictive analytics for audience targeting. The result? Better health outcomes for people and a true patient-centered focus for pharma. We’ll discuss the different types of AI tools that pharma marketers and agencies are using with real world examples that highlight both the challenges and opportunities today—and in the future.

avatar for Beth Snyder Bulik

Beth Snyder Bulik

Contributing Writer, Fierce Biotech
Beth Snyder Bulik writes for FiercePharmaMarketing. She has been a freelance journalist for 12 years, contributing to publications including Advertising Age, American Way and American Baby. Before that, she was a senior writer at Business 2.0, and held reporting positions at Advertising... Read More →

avatar for Amy West

Amy West

Head of U.S. Digital Strategy, Novo Nordisk
avatar for Brendan Gallagher

Brendan Gallagher

Publicis Health, Chief Connected Health Officer
Brendan leads product & service design, social content, technology, and user experience capabilities across Publicis Health for major pharmaceutical, healthcare, and biotech clients. These capabilities come together seamlessly to help his clients transform, innovate, and partner better... Read More →

Tuesday August 11, 2020 11:00am - 12:00pm EDT